Transforming Visibility into
Vitality: Clinica Lotus SEO
Success Story
Discover how a strategic SEO overhaul booosted online presence and drove a 150% increase in patient appointments!
Client Background
Clinica Lotus is a medical rehabilitation center located in Bacau, Romania, offering professional services in physiotherapy, kinetotherapy, balneology,
hydrotherapy, and various other procedures dedicated to medical recovery and pain relief from different conditions.
The Challenge
Clinica Lotus had a website with general information that, while relevant, attracted very little traffic. The content was not well-formulated or structured, leading to poor online visibility and limited patient engagement.
The Strategy
After conducting a thorough analysis of the website, along with a competitive review of both local and national competitors, we developed a comprehensive online marketing strategy with a strong focus on SEO. The key elements of this strategy included:
- Keyword Research: Identifying relevant search phrases that potential patients might use to find services offered by Clinica Lotus.
- Content Enhancement: Modifying and enriching the content on the main service pages using the identified keywords, ensuring that the information was both comprehensive and optimized for search engines.
- Content Segmentation: Separating informational content from commercial content to improve clarity and focus on the website.
- UX Redesign: Redesigning several pages to enhance the user experience (UX), making it easier for visitors to navigate the site and find the information they need.
- Conversion Rate Optimization: Integrating elements into the site’s structure designed to improve the conversion rate, turning visitors into patients.
- Content Creation: Developing relevant content and publishing it on the website in the form of blog articles, aimed at attracting and engaging potential patients.
- Google Business Profile Updates: Regularly updating the Google Business Profile with relevant information to improve local search visibility.
- Online Store Development: Creating an online store offering service packages, making it easier for patients to access and book services online.
- Social Media Presence: Maintaining a consistent presence on social media by posting relevant content to engage with the community and attract more potential patients.
Results After 9 months
Top 10 Rankings
Over 200 relevant search terms are now ranking in the top 10 (excluding branded terms). Initially, the most relevant commercial search terms were ranked between positions 23 and 88; they are now in the top 10, with the majority occupying positions 1 to 5.
Increased Google Impressions
The number of monthly impressions on Google increased from an average of 100-200 per day to 700-850 per day, resulting in an average growth of impressions by 5.17 times.
Increased Website Visits
The number of monthly visits/clicks from Google increased from an average of 8-19 clicks per day to 40-55 clicks per day, leading to an average growth in site clicks by 3.4 times.
Conversion Improvements
Increased Appointment Bookings
The improved website design, UX, and conversion rate optimization efforts led to a 150% increase in online appointment bookings.
Higher Conversion Rate
The website’s overall conversion rate improved from 2.5% to 7.8%, reflecting the successful implementation of CRO strategies and the more user-friendly website design.
Reduced Bounce Rate
The bounce rate decreased by 35%, indicating that visitors were finding the content more engaging and were more likely to explore multiple pages before booking a service.
Enhanced Patient Engagement
The integration of blog content and regular updates to the Google Business Profile resulted in a 40% increase in patient inquiries through the website’s contact forms, contributing to a steady pipeline of new patients.
Next Steps in the Strategy
While we got great results with our SEO strategy, there still is room for further improvements. So, in the next months we are going to make use of the following strategies:
- Ongoing SEO: Continuously improving the SEO strategy to the market in which the clinic operates.
- Diversifying Social Media Posts: Expanding the variety of social media posts to reach even more potential patients.
- YouTube Marketing: Uploading and optimizing several videos that show expertize in the medical recovery field.
- Improving Conversion Rate: Further improving the conversion rate by optimizing the patient journey on the website.
- Marketing Automation Solutions: Implementing a customized solution for marketing automation and newsletter distribution.
- Link Building Strategy: Implementing a link building strategy to enhance the website’s authority and search engine rankings.
Final words
Clinica Lotus remarkable journey from low online visibility to becoming a top choice for patients in Bacau, Romania demonstrates the power of a well-executed SEO strategy.
By enhancing content, optimizing the user experience, and continuously adapting to market demands, Clinica Lotus has not only increased its online presence but also significantly boosted patient engagement and bookings.
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